Strategic synthesis: Digital engagement approaches
How might we create digital tools that help young adults move from awareness to action?
Key design principles:
- Leverage existing social networks and digital behaviours
- Design for 5-minute engagement windows
- Remove financial barriers to participation
- Build confidence through collective rather than individual responsibility
Possible evolved directions
Platform-native engagement
Works within existing social media behaviours and platform-specific patterns
Could look like:
Fact Check Challenge format for TikTok
- Creates a recognisable, replicable format for fact-checking
- Uses platform-native elements (transitions, sounds, quick cuts)
- Makes activism feel natural within existing social behaviours
- Spreads through organic platform mechanisms
Minimal behaviour change required, works with existing social dynamics
Platform dependency risks, need to constantly evolve with platform changes