Next steps

We need to take a focused approach in order to develop high-profile, integrated communications moments that make human rights mainstream

Our workshop revealed significant opportunities but also highlighted key challenges we need to address to create meaningful engagement with human rights issues.

1. Focus our audience

Identify specific audience segments that could serve as 'wedges' into the mainstream

Define 2-3 clear audience segments based on workshop insights
Create detailed behavioural and psychographic profiles
Map specific barriers to human rights engagement
Validate segments through targeted interviews

2. Develop creative springboards

Create provocative 'what if?' scenarios that challenge current assumptions about engagement

Use evolved directions as creative prompts
Develop visual and narrative stimulus materials
Create platform-specific engagement hypotheses
Build out clear examples of potential moments

3. Facilitate design workshop

Bring together key stakeholders to generate focused, actionable concepts

Assemble cross-functional team including AIUK stakeholders
Use springboard materials to generate initial concepts
Focus on specific, scalable moments
Prioritise ideas based on impact and feasibility

4. Begin testing

Start small, learn fast, and iterate based on real user feedback

Select one clearly defined moment to test
Build for a specific platform/context
Test with users from target segment
Iterate based on learnings before scaling