Retail scanner app
A mobile application that helps users make ethical purchasing decisions by scanning products and receiving detailed supply chain and ethical impact information, with built-in social sharing and progress tracking features.
Strengths
- 1Integrates seamlessly with existing shopping behaviours and social media habits
- 2Progressive engagement model from simple scanning to deeper ethical understanding
- 3Provides tangible impact metrics and clear paths to action
- 4Leverages existing digital behaviour patterns and platform preferences
- 5Enables social proof through sharing achievements and alternatives
Limitations
- 1The data required to make it work doesn't exist
- 2Adds cognitive load to already stressful shopping experiences
- 3Requires consistent engagement for meaningful impact
- 4Likely to alienate users with limited financial flexibility
- 5Needs substantial database maintenance and updates
Why this won't work
Data complexity: The comprehensive supply chain and ethical impact data required to make this tool effective is prohibitively expensive to gather and/or simply doesn't exist as it's not public.
Convince your uncle game
An educational game that helps users practice difficult conversations about social issues through simulated interactions with AI-powered family member personas, featuring multiple difficulty levels and scenario-based learning.
Strengths
- 1Provides safe space to practice challenging conversations
- 2Gamifies learning about complex social issues
- 3Adapts to user knowledge and comfort levels
- 4Integrates real AIUK facts and figures
- 5Builds confidence through structured progression
Limitations
- 1May reinforce anxiety about real-world conversations
- 2Simulated interactions don't reflect real complexity
- 3Limited to specific scenarios and responses
- 4Risk of oversimplifying nuanced issues
- 5Practice doesn't guarantee real-world application
Why this won't work
Behaviour change limitation: While the game may help users feel more prepared, it doesn't immediately appear to address the core project goal of frequent engagement and behavioural change. It is a more feasible option than the Retail Scanner App.